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Party Building Class in Huizhi Building

2021.03.10

Huizhi Building is a 5A-level international standard office building located in Xujiahui CBD that attracts many Chinese and foreign well-known enterprises. It is one of the "billionaire buildings" in terms of tax in Xuhui District. The vertical lines formed by irregular facade of the building make the building grand and magnificent, impressing people with its extraordinary appearance that makes it a beautiful landscape in Xujiahui.

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On March 4, an innovation class with the theme of "Classics and Innovative Breakthrough" was successfully held in Juxin Leasing in Huizhi Building. The event was directed by Shanghai Women's Federation, co-sponsored by Shanghai March 8 Red Flag Bearer Association and Shanghai China Time-Honored Brands Association, and co-organized by Xujiahui Community Party Committee, Xujiahui Women's Federation and Huizhi Building General Party Branch. The white-collar workers from the party branches of all enterprises in the building participated in the event. Leaders and craftsmen from two famous enterprises, Laoxiangzhai Food and Ami Children's Food, told the history of brand development, shared innovative ideas, and demonstrated the representative production process at the event.

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『Laoxiangzhai』

"Laoxiangzhai" was founded by the Xu family in Quanzhou, Fujian Province in 1851 during Xianfeng's reign of Qing Dynasty, and takes virtue and benevolence as its enterprise value. In 1937, Xu's descendants opened the Laoxiangzhai Tea and Food Shop in Shanghai. In 2019, the tea dessert craftsmanship of Laoxiangzhai was included in the seventh batch of intangible cultural heritages of Baoshan District, becoming a district-level intangible cultural heritage. Over the past 170 years, the leaders of Laoxiangzhai have also meticulously shaped the entrepreneurship spirit of "honesty, hard work, innovation and progress". Through the unremitting efforts of the sixth-generation inheritors represented by Mr. Xu Jindian, the century-old craftsmanship of hand-made tea dessert has been passed on.

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『Ami Food』

Ami Food, formerly known as "Happy Food Shop" founded in 1941 by Mr. Zheng Wenbin from Guangdong Province, was first opened at No. 3, Lane 100, Wenzhou Road in the center of the city, with a profound historical heritage. At the beginning of the 21st century, in the context that Shanghai's time-honored brands were generally encountered development bottlenecks, Ami Food insisted on reform and innovation, bravely blazed new trails, and finally decided to focus on the segment of sucrose-free food. In May 2016, "Ami Food" acquired Pralinor, a Belgian brand, to embark on the road of double brand development. Nowadays, despite high market share taken by Royce's raw chocolate in China, "Ami Food" gets into the market as a strong competitor, demonstrating the vitality of the time-honored brand in the new era.

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At the event, the two time-honored brands demonstrated the production process of classical products for white-collar workers. They both took out their own signature products, namely the raw chocolate and the flaky pastry with sea sedge bar, which were widely loved and welcomed by the white-collar workers. The two brands also said that the time-honored brands represent the memory of a city precipitated generation after generation, and also a significant jigsaw puzzle in Chinese culture and national history. This event of time-honored brands in the building meant a lot. The high enthusiasm of white-collar workers in the building has strengthened the confidence and resolution for enterprises to adhere to product innovation and hand making, and the inheritance of traditional craftsmanship.

2021 is the centenary of the founding of the Communist Party of China. This century is the 100 years of fulfilling the original mission, laying a solid foundation by enduring great hardships, and creating brilliance to open up the future. At this special intersection of the times, through the narration by the leaders of time-honored brands and the on-site demonstration by craftsmen, white-collar workers and Party members can learn the historical stories and corporate culture that the two time-honored brands have created with the Party, so as to spread the brand story, corporate culture, the down-to-earth craftsman spirit of the inheritors, the entrepreneurial spirit of "honesty, hard work, innovation and progress", and the spirit of the times with reform and innovation as its core to more people. This is not only a lecture, but also a unique "Party class". The conscientious exploration and development of the two enterprises and their persistence and inheritance of traditional craftsmanship reflect the unswerving faith and spirit of bold exploration of the Party in the past century, and call the communists in the new era to keep in mind their original intention, take on their mission, and become the Party's best practitioners with the spirit of serving the people wholeheartedly.

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